For a coffeehouse to be noticed, amidst so many options, everything from logo to brand strategies to products have to be a class apart. Hence we left no stone unturned while developing with Cocobean Café brand. We set our sights in developing a logo for them which symbolizes the freshness of their coffee, a result of handpicked Arabian beans, and its aroma. We ensured that their food photography is done perfectly, meaning that the consumers eat what they see in pictures. We used the digital medium to reach specifically targeted audiences. The ads always welcomed people of all ages to come in and have a proper, relaxing café experience.